Books

This book details the incredible life story of David Goggins, who transformed himself from a depressed, overweight young man into a U.S. Armed Forces icon and top endurance athlete.

A guide for entrepreneurs on how to build a powerful and authentic personal brand that resonates with their ideal audience.

Explores the psychological and cultural biases against introverts and highlights their unique strengths, such as creativity, deep thinking, and leadership.

Argues that success isn't just about hard work but also about leveraging your unique, 'unfair' advantages in life.

A comprehensive manual for writing persuasive copy that sells products and services effectively.

Takes readers on a journey through the history of physics, from ancient philosophers to modern theories of quantum gravity.

A spiritual guide exploring the nature of consciousness and how to free yourself from the habitual thoughts and emotions that limit your potential.

Presents a profound argument that human progress is limitless and driven by the creation of good explanations.

A collection of the most accessible chapters from Richard Feynman's famous lectures on physics, intended for a general audience.

Provides a step-by-step framework for creating irresistible offers that dramatically increase sales and business growth.

A follow-up to his previous book, this guide focuses on lead generation strategies for acquiring a massive volume of customers.

Challenges the traditional 'slow lane' path to wealth and offers a 'fastlane' alternative based on building scalable businesses.

Distills the essential principles of business—from marketing and sales to finance and operations—into simple, practical mental models.

Reveals the marketing funnels and sales scripts that successful online businesses use to attract customers and increase conversions.

Nobel laureate Daniel Kahneman explains the two systems that drive human thought: System 1 (fast, intuitive, and emotional) and System 2 (slow, deliberative, and logical).

Drawing from his experience as a top Silicon Valley entrepreneur and investor, Horowitz offers brutally honest advice on the toughest problems business leaders face.

A comprehensive reference guide that covers all major disciplines of digital marketing, from SEO and content marketing to social media and analytics.

Combines psychology, philosophy, and religion to offer 12 profound principles for living a meaningful life.

Argues that 'follow your passion' is bad advice and that a fulfilling career comes from developing rare and valuable skills.

Introduces a scientific methodology for building and managing startups that shortens product development cycles and reduces waste.

Taleb argues that you should ignore advice from people who don't have 'skin in the game'—meaning they don't bear the consequences of their recommendations.

Based on the theories of Alfred Adler, this book is a dialogue between a philosopher and a young man exploring how to find happiness and freedom.

Translates combat leadership principles from the Navy SEALs into practical lessons for the business world.

Analyzes the psychological motivations behind mass movements, whether religious, political, or social.

The former CEO of Intel explains how to navigate 'Strategic Inflection Points'—massive shifts in technology or competition that can make or break a company.

Presents a powerful argument that human life has consistently improved over centuries and will continue to do so.

Simplifies the principles of economics down to a single lesson: one must consider the long-term effects of any policy on all groups, not just the immediate effects on one group.

Argues that the end of the Cold War marked the endpoint of humanity's sociocultural evolution.

Teaches timeless principles of personal finance through a series of parables set in ancient Babylon.

Explores the idea that financial success is less about complex formulas and more about human behavior and psychology.

Explains the six universal principles of persuasion (Reciprocity, Commitment, Social Proof, Liking, Authority, and Scarcity).

A short, inspiring manifesto for creativity in the digital age, arguing that nothing is truly original.

An introductory guide to the core concepts of both microeconomics and macroeconomics.

This short philosophical book argues that our thoughts shape our reality and that we are the masters of our own destiny.

Outlines the 'Cold Calling 2.0' outbound sales process that helped Salesforce add $100 million in recurring revenue.

The founder of the world's largest hedge fund shares the unconventional principles that guided his success in life and business.

Provides a sweeping overview of the entire history of Homo sapiens, from our origins as hunter-gatherers to our present-day global society.

Offers a practical, high-speed framework for starting a business in just 48 hours with minimal risk.

Explains the Pareto principle, which states that roughly 80% of results come from 20% of the effort.

Presents a practical framework for improving every day by focusing on small, incremental changes (atomic habits).

Godin redefines modern marketing as the generous act of helping others solve their problems.

Explores the factors that contribute to high levels of success, arguing that it's not just about individual talent.

Examines why we are so bad at understanding strangers and the common mistakes we make when interacting with them.

Teaches the principles of DevOps through an engaging fictional story about an IT manager tasked with saving a failing, mission-critical project.

Explains the 'Hook Model,' a four-step process (Trigger, Action, Variable Reward, Investment) that successful companies use to build products that users engage with habitually.

Tackles the problem of modern distraction and provides a four-part framework for reclaiming your focus and attention.

Explores the phenomenon of 'thin-slicing'—our mind's ability to make rapid, accurate judgments based on very little information.

Breaks down the science behind why certain ideas and products become popular and go viral.

Introduces a seven-part framework (the SB7 Framework) for creating a clear and compelling brand message by treating your customer as the hero of a story.

Presents a method of 'principled negotiation,' which focuses on interests, not positions.

An inspiring guide to living a creative life, encouraging readers to embrace curiosity and let go of fear.

A timeless and foundational guide to improving your social skills and interpersonal relationships.

Explains the Theory of Constraints, a management philosophy for identifying and resolving bottlenecks to improve efficiency.

Argues that everyone is in sales, whether we're selling a product, an idea, or ourselves.

Presents a formula for peak productivity and well-being based on a revolutionary morning routine.

Provides a compelling philosophy and practical guide for using technology more intentionally in our increasingly cluttered digital lives.

The autobiography of Richard Branson, the adventurous founder of the Virgin Group.

Provides a deeply reported, inside look at the rise of Amazon and its driven, brilliant founder, Jeff Bezos.

Uses the analogy of prize-winning pumpkin farmers to teach entrepreneurs how to grow extraordinary businesses.

Describes 'blitzscaling,' a specific set of strategies for growing a company at a dizzying pace to achieve market dominance.

Presents 22 fundamental and timeless rules for success in marketing.

Argues that true innovation comes from creating something entirely new (going from 0 to 1), not from copying what already works (going from 1 to n).

Presents the idea of 'The Golden Circle,' a framework that explains why some organizations are more innovative and influential than others.

Shares stories of 1,500 ordinary people who built successful businesses with a modest investment (often $100 or less).

Based on a six-year research project that identifies what makes truly exceptional and long-lasting companies different from their competitors.

A highly detailed, tactical guide to the 'Customer Development' process, a core component of the Lean Startup methodology.

Argues that lasting success comes not from battling competitors in existing markets ('red oceans') but from creating new, uncontested market spaces ('blue oceans').

Provides a practical guide for business leaders on how to successfully scale a company past the startup phase.

A classic self-help book based on the author's study of hundreds of wealthy and successful individuals.

Offers a nine-step program to help you achieve financial independence by changing your relationship with money.

Considered the definitive text on 'value investing,' this book provides a comprehensive framework for investors to avoid common errors and achieve long-term success.

A practical, no-nonsense guide to personal finance for people in their 20s and 30s.

The founder of Vanguard presents a simple and effective investment strategy: owning a diversified portfolio of low-cost index funds.

A classic guide to investing that argues it's nearly impossible to consistently outperform the market averages.

Chronicles the author's journey to achieve financial independence by age 30 and provides a roadmap for others to do the same.

Outlines a seven-step plan (the 'Baby Steps') to help people get out of debt and build wealth.

Simplifies the complex world of investing into a straightforward and powerful strategy.

A practical guide based on the investment philosophy of Vanguard founder John C. Bogle.

This classic New Thought book, written in 1910, posits that wealth creation is a science governed by specific laws.

Delves into the mindset and beliefs of self-made millionaires.

A foundational text of classical economics, published in 1776, that explores the drivers of national prosperity.

Explains the four ways people generate income: as an Employee (E), Self-employed (S), Business owner (B), or Investor (I).

Australia's all-time bestselling book, offering a simple, step-by-step financial plan for managing money.

Presents a radical systems-based approach to achieving financial independence in as little as five years.

Legendary investor Peter Lynch argues that individual investors can beat the professionals by using their own specialized knowledge from their daily lives and careers.

Profiles eight CEOs who generated extraordinary returns for their shareholders through a radically different approach to management.

A partly autobiographical, insider's account of the high-stakes, cutthroat world of Wall Street investment banking in the 1980s.

Explains why successful, well-managed companies often fail to innovate and lose their market leadership.

Explores the environments and patterns that lead to breakthrough ideas and innovation.

A follow-up to Steal Like an Artist, this book is about making your creative process public to attract an audience and build a reputation.

Written by the founders of the design firm IDEO, this book argues that creativity is not a rare gift but a skill that can be developed.

Introduces 'lateral thinking,' a set of techniques for problem-solving that involves deliberately looking at challenges from new and unconventional perspectives.

A classic 12-week course designed to help people recover their creativity from self-doubt, fear, and other inhibiting blocks.

Chronicles the scientific revolution of the late 17th century, focusing on the brilliant and often eccentric figures like Isaac Newton, Gottfried Leibniz, and Robert Hooke.

Provides a practical framework and set of tools for creating products and services that customers actually want.

This classic book explores the principles of user-centered design, explaining why some products satisfy customers while others frustrate them.

Outlines a five-day 'design sprint' process developed at Google Ventures for rapidly prototyping and testing new ideas with customers.

Offers a practical, step-by-step guide to implementing Lean principles for product development.

The founder of FUBU and star of Shark Tank argues that starting a business with limited resources can be a powerful advantage.

Provides a comprehensive, integrated, and proven 24-step framework for building a successful startup.

Gives an inside look at the processes and culture of the renowned design firm IDEO.

Introduces the mindset and tactics of 'growth hacking,' a data-driven approach to marketing focused on rapid experimentation and scalable growth.

Explains that in any journey toward success, there's a difficult period called 'The Dip' where things get hard.

Prepares aspiring entrepreneurs for the emotional and tactical challenges of starting a business.

A pragmatic and often amoral guide to understanding and practicing the dynamics of power.

Explores the biology and psychology of leadership, arguing that the best leaders create a 'Circle of Safety' for their teams.

Challenges traditional 'carrot and stick' motivational models, arguing that true motivation comes from intrinsic factors.

Tells the story of how a former Navy captain transformed one of the worst-performing submarines into the best in the fleet.

Outlines The Five Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart.

Offers a framework for effective management based on providing feedback that is both caring and direct.

Translates Brené Brown's research on courage, vulnerability, shame, and empathy into a practical playbook for brave leadership.

This ancient Chinese military treatise is a classic work on strategy that has been applied to warfare, business, and life for centuries.

Details how Abraham Lincoln, upon winning the presidency, appointed his former political rivals to his cabinet.

Argues that trust is not a soft social virtue but a hard, economic driver that can be created and measured.

Contrasts two types of leaders: 'Multipliers,' who amplify the intelligence and capabilities of their teams, and 'Diminishers,' who drain them.

Chronicles the history of Bell Labs, the legendary research and development arm of AT&T that was arguably the most innovative institution of the 20th century.

A financial guide specifically aimed at young people facing modern economic challenges like student loan debt and a difficult job market.

Applies the mindset and problem-solving strategies of rocket scientists to everyday challenges in business and life.

The first book in Taleb's Incerto series, exploring the profound impact of randomness and luck on our lives, particularly in the world of finance.

Explores the power of learning from failure by contrasting the closed-loop, blame-focused cultures in fields like healthcare with the open, learning-focused cultures in aviation.

Explores the many ways in which human beings are predictably irrational in their decision-making.

Provides a toolkit for identifying and refuting bullshit, especially the kind that uses data, statistics, and scientific-sounding language to appear legitimate.

Astronomer Carl Sagan makes a passionate case for scientific and skeptical thinking as a defense against superstition and pseudoscience.

A practical textbook that teaches the skills of critical thinking by focusing on the process of asking probing questions.

Reveals the ten dramatic instincts that distort our perception of the world and make us overly pessimistic about the state of humanity.

A handbook of agile software craftsmanship.